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About Joseph

I Don't Teach Theory. I Teach What I'm Doing Every Day.

I'm an active insurance agency owner in Dallas, Texas, running a $16.5M+ book while training agency owners and producers across the country. Everything I teach is something I'm implementing in real-time with my own team.

See My Programs
Joseph and Lauren Puckett
The Puckett family - Joseph, Lauren, Raegan, Grayson, and Hudson

Lauren, Raegan, Grayson & Hudson

My beautiful family

Teddy the goldendoodle who occasionally joins training sessions

Teddy

Office mascot & occasional training guest

$16.5M+

Current Book

130%

Of Target

15+

Years

$40M+

Premium Managed

My Story

2009: Starting From Zero

I opened my insurance agency from scratch. No playbook. Very little training. Big goals. Real pressure.

I remember the weight of it—trying to grow production, hire the right people, hit carrier goals, keep clients happy, and somehow make payroll. There were nights I'd lie awake wondering if I was doing this right.

2011: The Turning Point

Everything changed when I met a $10M agency owner who became a mentor. He showed me what was possible with the right systems and mindset.

Together, we built processes and a performance culture that scaled the book to over $40Mbefore it sold. That experience revealed a truth most agency owners don't realize until it's too late:

“Growth magnifies everything. Weak systems break. Strong systems compound.”

2015: Sharing What Works

I started training other agencies and producers, sharing the systems and strategies that had transformed my own business. Since then, I've worked with 1,000+ agencies and 10,000+ producers nationwide.

What sets my training apart is simple: I'm not an outside consultant teaching theory. I'm an active agency owner teaching what actually works in the real world.

2025: Proving It Again

In July 2025, I purchased a $14M book in Dallas, Texas. Six months later, we finished at $16.5M premium, hitting 130% of required production and maximizing all carrier bonuses.

We're growing $300K+ per month and on pace to double the book premium in under three years with a $100M 10-year goal. I share every strategy, every mistake, and every win with my coaching members. Let's GROW together.

Experience & Credentials

Current Agency Owner

Operating a $16.5M+ premium agency in Dallas, TX with active daily involvement in sales, service, and management.

Led Two $40M+ Agencies

Managed and scaled two of the largest captive agencies in the country to over $40M in premium each.

1,000+ Agencies Trained

Since 2015, provided training and consulting to over 1,000 insurance agencies across the United States.

10,000+ Producers Coached

Personally trained over 10,000 insurance producers on sales techniques, objection handling, and client service.

130% Production Achievement

Consistently hitting 130%+ of required production and maximizing all available carrier bonuses.

15+ Years of Results

Over 15 years of real-world experience building, scaling, and optimizing insurance agencies.

My Approach

What I Believe

  • 01.Real results come from real-world application, not theory
  • 02.Systems beat talent when talent doesn't have systems
  • 03.You can sell on value, not price—if you know how
  • 04.The best referrals come from exceptional service
  • 05.Your team rises or falls based on your leadership

How I Work

  • 01.I only teach what I'm actively doing in my own agency
  • 02.I share both wins and failures—transparency builds trust
  • 03.I provide specific, actionable steps—not vague motivation
  • 04.I focus on compound improvements, not quick fixes
  • 05.I invest in relationships with the owners I work with

Ready to Work Together?

Whether you're looking for ongoing training, mastermind coaching, or intensive consulting—I'd love to help you grow your agency.

Ready to Stop Guessing and Start Growing?

Join hundreds of agency owners who've transformed their businesses with proven systems. Start for just $100 and get your 2nd and 3rd month FREE.

Questions? Email email@josephdpuckett.com to discuss your agency's needs.